He is known as the success baby the world over - on the internet, at least.
Florida-based Laney Griner says she took the photo eight years ago in 2007.
She took it of her then 11-month-old son, Sammy, on August 26th.
It has been used in different image forms to show either success, frustration or anything else you can think of.
I took the #SuccessKid photo on this day eight years ago, in 2007. #mememories pic.twitter.com/Gkf4BUURjU
— Laney Griner (@laneymg) July 26, 2015
In May 2008, the image was made freely available on image hosting site Pyzam.com.
In February 2012, British media company Virgin Media began running billboards featuring a mirrored version of Sammy's photo.
Image: knowyourmeme.com
But what does he look like now, eight years on?
He's grown up a bit...
@robertmclaws pic.twitter.com/JxobFY5DbU
— Laney Griner (@laneymg) July 27, 2015
Feel old yet?