What way do you take your coffee in the morning? Apparently, it says a lot about you. The Irish Coffee Council and Amárach Research have released survey findings of what different coffee orders say about Irish personalities.
The study of 1,000 Irish consumers shows three-quarters of Irish adults drink coffee, with cappuccino being the most popular choice at 30%, americano is a close second overall (27%) and the most popular with those over-45.
Café latte is also a popular choice at 22%, while espresso has a smaller following, with 10% of people preferring it.
The survey found that coffee drinkers are more extroverted than non-coffee drinkers and can easily become bored without other people around.
"Coffee drinkers enjoy social situations and even seek them out since they enjoy being around people", the Council says.
The survey looked at different types of personality along with the types of coffee which people expressed a preference for.
Americano drinkers tend to be crowd-pleasers who are generally considered out-going and sociable, it says. They actively seek out new personal engagements and thrive in groups.
But they are more likely than others to be somewhat moody and unpredictable with their emotions.
Cappuccino is the most popular coffee choice - and the people who drink this style of coffee are full of life, energy and positivity. Cappuccino drinkers are likely to be seen as kind and considerate.
Cappuccino is the most popular choice | Image: Irish Coffee Council
The study finds that latte drinkers tend to be more reserved than others, preferring to create close personal relationships in intimate settings rather than socialising in larger groups. They are also seen as helpful and generous with their time.
While coffee drinkers who add a sprinkle of chocolate to their coffee of choice "seek out new experiences and love to meet new people. They tend to be spontaneous and prefer to take the world as it comes".
And espresso drinkers are notably different to other coffee drinkers. They tend to be disorganised and spontaneous.
"They enjoy their own company and enjoy thinking, exploring their thoughts and feelings. They are introverted but they have no difficulty speaking with others, they just prefer their own company" finds the survey.
Amárach psychologist Patrick Kennedy says "The notable difference in extroversion/introversion scores for coffee drinkers is...quite interesting as it raises further questions; are extroverted people drawn to coffee due to its function in social gatherings or do coffee drinkers become more extroverted through their exposure to these scenarios? Either way this research highlights an interesting dynamic between coffee drinking and personality types which hadn’t been found previously".
While Irish Coffee Council spokesperson Conor Minogue added "It is an exciting time for coffee in this country. With rising consumer confidence and more people back in work, we're finding people are drinking more coffee and we expect this to continue to grow".
