Taylor Swift’s visit to Dublin saw spending in the capital surge last weekend. 

The American megastar performed three nights in a row at the Aviva Stadium with an estimated 150,000 ‘Swiftes’ in attendance. 

In an analysis of the ‘Swiftonomics’ of her visit, Bank of Ireland has found that spending among 13-17-year-olds soared by 63% in comparison to the weekend before.

Among 18-25-year-olds, spending went up by 25%, while it surged 30% among those aged between 26 and 35.

Much of the impact was felt by the hospitality industry and beauty sector with pubs, restaurants and fast-food outlets in Dublin recording a 13% increase in spending.

Meanwhile, beauty outlets reported a surge of 34%.

Taylor Swift performing on stage at the Aviva Stadium in Dublin, 28/06/2024. Image: PA Images / Alamy Stock Photo

Mobile phone companies also reported huge demand for their services, with Eir customers using more than 50 terabytes (TB) of data over the weekend – the equivalent to watching 50,000 hours of video non-stop.

During Taylor’s concert on Sunday night, Eir customers used twice as much data as rugby fans did during the Six Nations decider in March. 

“We have witnessed the impact of ‘Swiftonomics’ across cities worldwide, and Taylor’s Eras Tour coming to Dublin was unlikely to make her an ‘Anti-Hero’ amongst business owners,” Bank of Ireland’s Head of Retail Sector Owen Clifford said. 

“A capital city event becoming the focus of national attention shows the range of her appeal, and the latest card spending insights reveal that her fans embraced the occasion and splashed out accordingly.

“Spending in central Dublin areas boomed last weekend as Pride revellers and GAA fans also joined the party, with a 144% rise in Dublin 3 social spending catching my eye.”

Taylor Swift performing 'The Eras Tour' in Dublin, 28/06/2024.

In a post on Instagram after her performance, Taylor said the crowds in Dublin “embodied fun and joy and exuberance”. 

"The Irish fans made us feel so at home, so welcome in every way,” she wrote. 

“Still smiling thinking about it now."

Taylor last perfomed in Dublin in 2018.

Main image: Taylor Swift in Dublin. Picture by: Alamy.com