Meath amusement park Tayto Park is set to lose its Tayto branding at the end of the year.
The crisp company has been the 'title sponsor' of the amusement park since it opened in 2010.
However, the firm says there'll now be a new "name and identity" for the park from 2023 onwards.
Ray Coyle, founder of Tayto Park, said it was time for a change.
He said: "We have decided that in order to expand and meet our ambitious targets for the park, now is the opportune time to rename the park to better reflect the exciting rides, attractions and zoo that are coming over the next few years.
"We now look forward to a new and exciting chapter for the park, with many new developments planned, including an investment of €30 million over the next 2 years.
"On behalf of myself and my team I would like to thank the management of Tayto Snacks for its belief in our vision."
John O’Connor, Managing Director of Tayto Snacks, said the park has welcomed over five million visitors since it opened.
He thanked park management and staff for a "very successful partnership over this past decade and [we] look forward to further collaboration with them".
Tayto Park initially opened with attractions such as a zoo, rope bridges and playgrounds.
However, it has since expanded to also include a wooden rollercoaster and log flume ride.
Mr Coyle has previously announced plans for three more rollercoasters, after last year finally securing permission for a second ride after a lengthy planning battle.
The park is currently operated by Ashbourne Visitor Centre Limited.
Ray Coyle was previously the owner of Tayto parent company Largo Foods until his final shares were sold to German group Intersnack in 2015.
He stepped down from the board of Largo two years later.
The main Tayto factory is located on the same grounds as Tayto Park, with a limited factory tour one of the attractions at the theme park.
