It is six months to go until Christmas, but astute parents would already be thinking ahead.
That's according to Alison Murphy, owner of The Toy Shop in Malahide in Dublin, who said they will be getting deliveries from September.
Brown Thomas Christmas Shop is also set to open in just six weeks' time.
Ms Murphy told Sarah Madden for The Hard Shoulder the earlier starters get the better selections.
"We get all our deliveries in in September, so we're stocked fully [in] September/October," she said.
"We would see the organised moms and dads would be in, and they'd start to shop at that stage.
"Sometimes we can't repeat orders, we can't get the orders in.
"So sometimes the earlier you buy, the better selection you'll get".
Christmas shoppers are seen in Dublin city centre. Picture by: Leah Farrell / RollingNews.ieMs Murphy said she has been in the toy trade for 20 years, and she believes there is a renaissance in the industry.
"I'm still selling the same things; still sell jigsaws, still sell wooden toys, arts and crafts and books," she said.
"With the introduction of iPhones and smartphones, I really think there's a massive focus on that in the last five years - to try and get them back to basics.
"Once you give a child a toy or game, it really sparks their imagination and they will do it".
Gender neutral toys
Ms Murphy said she has noticed some changes in more recent years.
"They younger generation would come in, they'd buy prams for boys, they'd buy pink for boys as well - where before, I used to see that would never happen," she said.
"Girls science sets and things like that, that was a trend that didn't happen 15 years ago.
"It's much more equal now, which is amazing to see," she added.
These people on the streets of Dublin have said they will probably wait a bit longer to do their shopping.
"I won't even start until November," one woman said.
"Actually now that I say it, at the end of August I have to book all the kids events because they're going to be booked out," another shopper remembered.
"I'd give it to them before Christmas if I had it; if I bought presents now I'd give it them," another woman said.
