Tim Burgess says he’s looking forward to the launch of his cereal “Totes Amazeballs”.

The Charlatans frontman says he came across the phrase a lot when he lived in Los Angeles and thought it would make a great cereal name.

He contacted Kellogs on Twitter – they loved the idea and have created the breakfast treat to be sold exclusively at the Kendal Calling music festival in the UK this weekend.

Tim says it’s inspired by the Rocky Road dessert:
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