It's the newest thing to come out of Japan. The Liberation Mask.

Japanese fast-food restaurant, Freshness Burger, found that Japanese women were too embarrassed to eat a big burger in public as they would have to open their mouths to a very unladylike size in order to fit the burger into it.

They wanted to boost sales and came up with this nifty yet very simple idea. The Liberation Mask.

It fits in front of your burger and allows you to demolish it from behind a lovely smile. The company claims that consumption of big burgers among women jumped 213% when the mask was introduced and women were finally liberated from public burger humiliation.