After almost 20 years on the Irish airwaves, TV3 will cease broadcasting from Thursday morning.

Its rebrand as Virgin Media Television officially launches from 7.00am.

It was confirmed back in June that the stations would be rebranded.

TV3 becomes Virgin Media One, 3e is renamed Virgin Media Two while Virgin Media Three replaces be3.

New programming will also accompany the new brands - such as 'Hutch v Kinahan: Ireland's Deadliest Feud' and 'David McWilliams: Back to the Future'.

3News becomes Virgin Media News, with a new nightly 8.00pm news bulletin.

News anchors Colette Fitzpatrick and Claire Brock in the TV3/Virgin Media Television studios | Image: TV3/Virgin Media Television

'The Tonight Show with Matt Cooper and Ivan Yates' also returns for a new season.

While its daily shows - such as 'Ireland AM', 'Elaine' and 'The Six O'Clock Show' - will continue on Virgin Media One.

'Xposé' is moving to Virgin Media Two from Friday August 31st.

Speaking in June Tony Hanway, Group CEO of Virgin Media Ireland, said: "This move sees us strengthen our position as Irelands leading connected entertainment provider.

"Bringing together our broadband and broadcasting networks under the unique Virgin Media brand is an exciting development for our viewers, our customers and everyone in team Virgin Media."