David Cameron has described the General Election as "career-defining" in a slip-up during a question and answer session on the campaign trail.
The Prime Minister immediately corrected himself while speaking at Asda's headquarters in Leeds, saying it was a "country-defining" election.
But Labour's press team quickly tweeted: "Revealing Cameron slip up at Q&A - says the election is 'career defining' ... It's all about Dave."
Labour adviser and former Obama campaign chief David Axelrod described it as a "Freudian slip".
He tweeted: "The PM's Freudian slip showing? In speaking to crowd, Cameron describes next week's vote as 'career defining', before subbing word 'country'."
Shadow cabinet office minister Jon Ashworth said: "The problem with David Cameron is he always gets his priorities wrong. He puts his career before country, just as he puts a privileged few before working people."
UKIP's economic spokesman Patrick O'Flynn piled in, writing on Twitter: "Guess that's the ultimate comment of a career politician from David Cameron."
Mr Cameron's appearance at Asda followed a BBC Question Time special in the city on Thursday night in which the main party leaders were quizzed by a studio audience.
Earlier this week he mistakenly said he supported West Ham during a speech, when he has previously said he is an Aston Villa fan.
