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Viewers complain Ikea "gnome" ad is too violent

An Ikea advert - which features a couple kicking garden gnomes into a pond - has been deemed by s...
Newstalk
Newstalk

12.01 29 May 2013


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Viewers complain Ikea &#34...

Viewers complain Ikea "gnome" ad is too violent

Newstalk
Newstalk

12.01 29 May 2013


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An Ikea advert - which features a couple kicking garden gnomes into a pond - has been deemed by some viewers as violent, and unsuitable for children.

The Advertising Standards Authority in the UK says it received nearly 50 complaints about the ad which is running as part of the homeware giant's 'Say No to Gnones Campaign'.

The A-S-A says the ad was clearly fanciful and light-hearted and that it didn't share the views of those who thought it condoned violence.

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