Men no longer have to wander around aisles looking for the necessities, thanks to one supermarket’s ingenius idea of a ‘man aisle’.

A grocery store in Manhattan has created New York’s first ‘man aisle’ which features items such as beer, condoms, beef jerky and razors.

George Zoitas, owner of the Westside Market on 110th Street and Broadway said that the idea initally was a joke.

‘We were tossing around an idea about maybe making a man section with everything a man would need, whatever men buy.’

He said that the ‘man aisle’ is perfect for men, as majority of  males hate the task of grocery shopping and this aisle enables them to pop in and out quickly grab everything they need without a list.

One male shopper Andy Huber, 23, of Harlem, seems to agree saying ‘I don’t like to spend much time in the grocery store, so having this aisle makes things much easier for me.’

The idea seems to be spreading with even more stores thinking of placing a “man aisle” within their own supermarkets world wide and Mr Zoitas has definite plans to develop one at four other supermarkets in the near future
/> Who knows in the future shops may also be inspired to set up a ‘woman’s aisle’ featuring all the  items most likely to be snapped up by female shoppers.