From figuring out how to effectively communicate on modern platforms - through a picture, through a SnapChat, or through an animated GIF on Tumblr, Gary’s latest insights and information could become tomorrow’s standards. What do the various major social networks offer businesses?

Facebook                                                   

• Founded: February 2004
• The platform was called Thefacebook.com until August 2005.
• In a 2006 survey of the top five “in” things on college campuses, Facebook tied with beer but scored lower than iPods.
• The “Like” button was originally supposed to be called the “Awesome” button.
• Mark Zuckerberg initially rejected photo sharing; he had to be persuaded that it was a good idea by then-president Sean Parker.
• There were more than a billion monthly active users as of December 2012.
• There were 680 million monthly active users of Facebook mobile products as of December 2012.
• One out of every five page views in the United States is on Facebook. 

Questions to Ask When Creating Facebook Micro-Content

• Is the text too long?
• Is it provocative, entertaining, or surprising?
• Is the photo striking and high-quality?
• Is the logo visible?
• Have we chosen the right format for the post?
• Is the call to action in the right place?
• Is this interesting in any way, to anyone? For real?
• Are we asking too much of the person consuming the content?

Twitter

• Launched: March 2006
• As of December 2012, there were more than 100 million users in the United States,
• 500 million worldwide.
• The Twitter concept evolved out of a brainstorming session that took place at the top of a slide on a San Francisco playground.
• The company’s logo, a little blue bird, is officially named Larry, after Larry Bird, the former player for the Boston Celtics.
• JetBlue was one of the first companies to start using Twitter for marketing research and customer service.
• Users post 750 tweets per second.

Questions to Ask About Your Twitter Content

• Is it to the point?
• Is the hashtag unique and memorable?
• Is the image attached high quality?
• Does the voice sound authentic?
• Will it resonate with the Twitter audience?

Pinterest

• Launched: March 2010 48.7 million users 
• Grew 379,599% in 2012 From 2011 to 2012,
• Pinterest mobile app usage rose 1,698%, and users accessed the site via their mobile devices an incredible 4,225% more.
• 68% of Pinterest users are women, and half of them are mothers.
• The most repinned pin is a recipe for garlic cheese bread.

Unless you sell a product that no woman in a million years would want for herself or any person in her life - and that’s a pretty limited list of product - or your legal department is dragging its feet, you’re a dope if your brand is not on Pinterest.

Questions to Ask About Your Pinterest Content

• Does my picture feed the consumer dream?
• Did I give my boards clever, creative titles?
• Have I included a price when appropriate?
• Does every photo include a hyperlink?
• Could this pin double as an ad or act as an accompanying photo to an article featured in a top-flight magazine?
• Is this image easily categorized so people don’t have to think too hard about where to repin it on their boards?

Instagram

Allows users to customise photos by adding special effects or tints before quickly uploading them onto a variety of social-networking sites.

• Founded: October 2010
• As of December 2012, Instagram boasted 130 million monthly active users.
• 40 million photos are uploaded per day.
• It took Flickr two years to reach the milestone of 100 million uploaded pictures;
• It took Instagram eight months.
• Instagram photos generate 1,000 comments per second.
• In June, 2013, Instagram launched video sharing.
• Instagram started out as a geolocation app called Burbn.
• When cofounders Kevin Systrom and Mike Krieger decided to revamp the app, they stripped everything out except the photo, comment, and like functions.
• Despite being sold for $1bn to Facebook in April 2012 the firm was started only 15 months ago and employees just 13 people

Questions to Ask About Your Instagram Content

• Is my image artsy and indie enough for the Instagram crowd?
• Have I included enough descriptive hashtags?
• Are my stories appealing to the young generation?

Tumblr

• Launched: February 2007
• As of June 2013, 132 million monthly unique users
• 60 million new posts every day
• The Tumblr blog was originally on WordPress;
• It didn’t move to Tumblr until May 2008.
• For every new feature Tumblr introduces, an old one is removed.
• Ranks number one in average number of minutes per visit (Facebook ranks third)
• Bought for $1.1 billion by Yahoo on May 19, 2013

Questions to Ask About Your Tumblr Content

• Did I customize my theme in a way that properly reflects my brand?
• Did I make a cool animated GIF?
• Did I make a cool animated GIF?
• Did I make a cool animated GIF?

Google+

• Launched: June 2011
• 500 million users - 

Google+ points to 500M users as proof that it is gaining a fan base- the numbers are as overinflated as the lips of a Beverly Hills housewife.

LinkedIn 

As an exclusively business-oriented site, it provides a natural platform for B2B marketers, who have so far not seen much reason to bother with Facebook.

• Launched: May 2003
• 200 million members
• Every second, two new members join.
• More than 2.8 million companies have a LinkedIn Company Page.
• Executives from all 2012 Fortune 500 companies are members.
• Students and recent college graduates are the site’s fastest-growing demographic.

SnapChat

The service that allows users to send photos and videos that self-destruct in a matter of seconds was immediately labelled a sexting platform. Many people would be surprised to discover that it’s actually used much more for circulating visual gags and jokes than dirty pictures.

• Launched: September 2011
• 60 million “snaps” are sent per day as of February 2013.
• SnapChat Rejects $3 Billion Offer from Facebook Nov 2013

I share, therefore I am.

Whereas before, the Internet operated under the 90-9-1 rule

• 90% of Internet users consume content,
• 9% edit it, and merely
• 1% create it—apps like SnapChat are going to shift those ratios to reflect something more along the lines of a 75-20-5 rule.

SnapChat not for profound content. It’s where people will go for a quick laugh before moving on. Imagine the power of a brand or business that can jab well enough to become the source of choice for those little moments that get us through our day.

Vine

• Launched: January 2013
• As of June 2013, Vine gained 13 million users.
• In the week following its launch, almost half the videos posted on Twitter originated from Vine.
• Five Vine videos are shared every six seconds on Twitter.

Less than a year and a reported $970 million later, Twitter bought Vine last year, a now-rising mobile application that's called the "Instagram for video."

Gary Vaynerchuck Book Bio

• Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World: From figuring out how to effectively communicate on modern platforms - through a picture, through a SnapChat, or through an animated GIF on Tumblr, Gary’s latest insights and information could become tomorrow’s standards.
• The Thank You Economy: With the rise of the Internet and the power of the common consumer, businesses must look backwards and scale the caring their grandparents’ businesses exhibited towards their customers, or watch the competition pass them by. Today, individuals and brands that out-care and out-love their competition - those emphasising quality, value, responsiveness, and attention to detail, among other essentials - see the biggest returns.
• CRUSH IT! Cash in on Your Passion: Participation through Passion – co-inventing with others based on passion rather than money as the motivator