According to the dictionary, Greenwashing is the behaviour or activities that make people believe that a company is doing more to protect the environment than it really is. Given the fact that most of us cannot measure carbon emissions or how to reduce it, greenwashing has become a major issue.

There is an Irish start up which verifies whether your green claims are justified or not.  She’s Laura Mora who has advised the UN and now she’s the Managing Director of EcoVerify