Astonishingly, less than half of retailers in Ireland, have a shopping cart or buy online facility on their websites. Also, only a fifth of retailers use ad tracking to follow whether the customers are responding to advertising or not.
That’s all in the latest web health report from the domain people .IE and Retail Excellence.
Oonagh McCutcheon, Chief Communications Officer at .IE joined Joe on the show this morning to discuss the findings of this report.
