Why do some competitors do better than others? Elvin Turner has turned his 10 years of research into trying to answer this very question.

Author of “Be Less Zombie: How Great Companies Create Dynamic Innovation, Fearless Leadership and Passionate People” Elvin joined Bobby to discuss the book and they both look to get to grips with the tools, hacks and approaches that help managers systematically spark ingenuity, agility, and profitable creativity at scale.