Long forecast to be going the way of the home movie rental business, cinemas have stayed the course and traversed some rocky waters in recent years.
Indeed, the sector has remained a cornerstone in our social lives despite all the doomsayers and continues to work its way back to pre-Covid levels.
Joining Bobby to give him some of their insights into just how our big screens are faring is:
Karl Geraghty, Head of Stella Cinemas
Mark Doherty, Owner, Century Cinemas Letterkenny
Mark Anderson, Director of Omniplex