Advertisement

Joe Foster - Co-Founder of Reebok

When we think of premium sportswear, global brands such as Adidas, Puma, Nike, and of course Reeb...

Share this article

11.55 24 Oct 2020


Joe Foster - Co-Founder of Reebok



Share this article

11.55 24 Oct 2020


When we think of premium sportswear, global brands such as Adidas, Puma, Nike, and of course Reebok come to mind.

But not many people would know that Reebok itself has humble beginnings starting in a terraced house in Bolton and went on to become a multi-billion dollar global brand.

Bobby is joined by co-founder Joe Foster to chat about the business' beginnings, its eventual foray into the American market, and his new book 'Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand'.

Listen and subscribe to Down to Business with Bobby Kerr on Apple Podcasts and Spotify.

  

Download, listen and subscribe on the Newstalk App.

  

You can also listen to Newstalk live on newstalk.com or on Alexa, by adding the Newstalk skill and asking: 'Alexa, play Newstalk'.


Read more about

Joe Foster Leisure Olympics Performance Reebok Runners Running Sneaker Sports Trainers Women's Wear

Related Episodes

Oh my 'Goodness Ogbonna' | Kei...

00:16:35

Oh my 'Goodness Ogbonna' | Keith Andrews' set pieces | And the Mark Travers redemption

OTB Football

00:16:35


End of an Era | James McCarthy...

00:21:07

End of an Era | James McCarthy Announces Retirement | GAA

OTB GAA

00:21:07


JOEY O'BRIEN: 'Shel'-abrations...

00:37:20

JOEY O'BRIEN: 'Shel'-abrations continue | Living with Lions | Palestinian solidarity

OTB Football

00:37:20


Voters in California react to...

00:06:48

Voters in California react to the US Election

The Hard Shoulder Highlights

00:06:48