Amid the obvious difficulties this Pandemic is bringing, there have been lots of great news stories about companies doing various good deeds benefiting society at large.

But if and when life does get back to normal, will businesses continue to act in this way and is it what we will expect for companies and thus will it pay them to be kind?

Ita Gibney, Executive Chairperson of Gibney Communications she recently posed this question in an opinion piece in the Irish Independent and she joined Bobby to discuss further.

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