How To Change Someone's Mind

How do we get someone to change their mind? Is it by arguing them into submission or is it by letting them explain the story about how they arrived at that point of view? What is the underlying brain chemistry of how opinions change? A new book titled...

Share this article

10.00 10 Jul 2022

How To Change Someone's M...

How To Change Someone's Mind

Listen to this episode

Futureproof with Jonathan McCrea

Futureproof with Jonathan McCrea

Share this article

10.00 10 Jul 2022

How do we get someone to change their mind?

Is it by arguing them into submission or is it by letting them explain the story about how they arrived at that point of view?

What is the underlying brain chemistry of how opinions change?

A new book titled ‘How Minds Change’ delves into these questions.

The author, David McRaney, joins Jonathan to discuss.

Read more about

Futureproof With Jonathan McCrea

Related Episodes

Winners and Sinners

00:29:40

Winners and Sinners

The Hard Shoulder

00:29:40

Irish woman on experiencing na...

00:11:28

Irish woman on experiencing nannying for Abu Dhabi royal family

The Hard Shoulder

00:11:28

00:09:19

How big is the Beckham brand?

The Hard Shoulder

00:09:19

Sport with John Duggan: Kate O...

00:08:34

Sport with John Duggan: Kate O’Connor pursues gold

The Hard Shoulder

00:08:34