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How To Change Someone's Mind

How do we get someone to change their mind? Is it by arguing them into submission or is it by letting them explain the story about how they arrived at that point of view? What is the underlying brain chemistry of how opinions change? A new book titled...

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10.00 10 Jul 2022

How To Change Someone's Mind

How To Change Someone's Mind

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Futureproof with Jonathan McCrea

Futureproof with Jonathan McCrea

Share this article

10.00 10 Jul 2022

How do we get someone to change their mind?

Is it by arguing them into submission or is it by letting them explain the story about how they arrived at that point of view?

What is the underlying brain chemistry of how opinions change?

A new book titled ‘How Minds Change’ delves into these questions.

The author, David McRaney, joins Jonathan to discuss.

Read more about

Futureproof With Jonathan McCrea

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