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Are soaps dying out?

January 2026 will see popular TV soaps Coronation Street and Emmerdale return as 30-minute episod...

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13.55 5 Feb 2025


Are soaps dying out?


Listen to this episode


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13.55 5 Feb 2025


January 2026 will see popular TV soaps Coronation Street and Emmerdale return as 30-minute episodes in a bid to retain audiences and to make shows more “streamer-friendly”...

The decision is a reversal on a 2022 schedule change which saw Coronation Street move to three one-hour episodes midweek. Now, the soap will play as part of a special ‘Soap Power Hour’ weekday evenings from 8pm.

ITV Boss, Kevin Lygo, has said it is viewer-led, but will it be enough to save ratings?

Andrea is joined by Mikie O'Loughlin, RSVP Magazine’s Showbiz Editor, as well as listeners, to discuss.


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