According to new research, plant-based foods are much more appealing when not labeled as vegan.

When a food gift basket said it was 'plant-based' or 'vegan' only 20 percent of people chose it but the same basket labeled 'healthy and sustainable' had a 44 percent uptake. 

Does it affect your purchases if you see ‘vegan’? 

Andrea Gilligan was joined by Sandra Higgins, Director Go Vegan World, Conor Sweeney from Dae Ice Cream and more to discuss...