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Do we need more ‘vegan-friendly’ paint names?

Animal activists have demanded that Farrow & Ball should change its paint colour names to make th...

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11.28 22 Aug 2024


Do we need more ‘vegan-friendly’ paint names?


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Share this article

11.28 22 Aug 2024


Animal activists have demanded that Farrow & Ball should change its paint colour names to make them “vegan-friendly”.

Peta asked the high-end decorating brand to “update” the names of colours that it said “normalise exploiting animals”. 

The paint maker is well known for its original and eccentric names, such as Dead Salmon and Smoked Trout.

What do you think?

Andrea is joined by Margarita Sachkova, PETA’s Senior Digital Marketing Manager and more to discuss.

Image: Farrow & Ball


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