Shops like Lidl and Aldi are set to slash their prices over the coming weeks.
Aldi said prices had dropped across a range of its products, with the price of a typical trolley set to fall by about a fifth.
Lidl will lower the price of 100 products this week, having already reduced the cost of more than 600 since October.
Stefanie Preissner was joined by Tim Cullinan IFA President, Damian O’Reilly, a Lecturer in retail management at TU Dublin, Louise Crowley, Full Time Dairy Farmer and Siobhan O'Neill White from Mams.ie to discuss...