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Are celebrities making smoking cool again?

After years of anti-smoking messaging, Gen Z are bucking the trend and the rates of smoking are increasing for the first time in years. There has also been an increase in the amount of smoking seen in television series and amongst celebrities. Previously a social no-no among a generation of wellness enthusiasts, why has their attitude changed? Alaina Demopoulos has written a piece in The Guardian about this and joins me now.

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14.20 21 Jun 2023


Are celebrities making smoking cool again?


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Share this article

14.20 21 Jun 2023


After years of anti-smoking messaging, Gen Z are bucking the trend and the rates of smoking are increasing for the first time in years. There has also been an increase in the amount of smoking seen in television series and amongst celebrities.

Previously a social no-no among a generation of wellness enthusiasts, why has their attitude changed?

Alaina Demopoulos has written a piece in The Guardian about this and joins me now.


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