Choosing the name of a new-born can be a challenging process for any parent. It’s a big decision. You are branding your child with a bunch of letters for the rest of their life. But have you ever wondered what a physicist must go through, when trying to come up with a new word that will be accepted and approved around the world?

Sean was joined by Dr Richard Brown, Head of Metrology at the U.K.’s National Physical Laboratory, who was recently challenged with bringing 4 new words to the metric system…