If you’re an avid social media user, then it’s likely you’ve stumbled across the tradwife trend taking TikTok by storm. The trend, which has been dubbed “the real housewives of the internet”, is mostly young women promoting the art of home-making, raising children, baking and keeping a tidy home, while the husband goes to work to provide for the family. This, of course, raises questions in terms of enforced gender roles and the movement’s far right roots. 

Joining guest host Luke O’Neill to discuss this is Professor of Digital Media and Gender at DCU, Debbie Ging.