The promotion of non-alcohol products by beer companies

On pitch alcohol advertising during sports matches has been banned in Ireland since 2018. However, eagle eyed viewers of Ireland’s recent 6 Nations win over France will have noticed the logo of Guinness Zero Zero (0.0) on the field of play. So, is the use of non-alcoholic beer advertising offering an alternative to alcohol? Or is it merely alcohol marketing by the backdoor? Joining Shane this morning was Sheila Gilheany CEO of Alcohol Action Ireland.

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08.00 22 Feb 2023

The promotion of non-alcohol products by beer companies

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08.00 22 Feb 2023

On pitch alcohol advertising during sports matches has been banned in Ireland since 2018.

However, eagle eyed viewers of Ireland’s recent 6 Nations win over France will have noticed the logo of Guinness Zero Zero (0.0) on the field of play.

So, is the use of non-alcoholic beer advertising offering an alternative to alcohol? Or is it merely alcohol marketing by the backdoor?

Joining Shane this morning was Sheila Gilheany CEO of Alcohol Action Ireland.