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Is it time to scrap 'best before' dates, and use the 'sniff and smell' method?

Leading UK dairy and food brands are joining forces on a new initiative to encourage people to us...

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18.16 25 Jan 2021


Is it time to scrap 'best before' dates, and use the 'sniff and smell' method?


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Share this article

18.16 25 Jan 2021


Leading UK dairy and food brands are joining forces on a new initiative to encourage people to use their own senses to guide whether a food item should be thrown out or not.

They are looking at new on-pack messaging to get people to smell and taste their food in order to guide them.

Dr Orla Cahill is a lecturer in Microbiology and Allergen Management at TU Dublin and Tom Doorley is a restaurant critic.  They joined Kieran on Monday's edition of The Hard Shoulder to give their thoughts.


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