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"Retailers aren't stupid. They're responding to a need..."

Ivan has been struck by the amount of Christmas advertising and retail window displays that have ...

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16.26 11 Nov 2019


"Retailers aren't stupid. They're responding to a need..."


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16.26 11 Nov 2019


Ivan has been struck by the amount of Christmas advertising and retail window displays that have already made an appearance despite it being early November. 

Retail consultant Eddie Shanahan tells Ivan on this evening's edition of the Hard Shoulder that retailers are merely responding to a need that is out there.  It may not be his need, and may not be a lot of people's need, but the need is there.


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