New Zealand is aiming to outlawing smoking for the next generation.
They are looking to be smoke-free by 2025.
Their plans include the gradual increase of the legal smoking age, which could extend to a ban on the sale of cigarettes and tobacco products to anyone born after 2004.
This would make smoking effectively illegal for that generation.
Is this aspirational, or can it be achieved? And should it be something we aspire to?
John Mallon is spokesperson for Forest Ireland and Prof Luke Clancy, is theDirector General of the TobaccoFree Research Institute Ireland. They joined Kieran on The Hard Shoulder to discuss.