The introduction of minimum unit pricing is set to see a huge influx of shoppers crossing the border to buy cheaper alcohol.
Minimum unit pricing, which came into effect here yesterday will see cheap slabs of beer become a thing of the past.
And under the new system, a floor price has been set for all alcohol products under which they cannot be sold, meaning heavily discounted slabs of 24 cans of beer or cider must now cost in the region of €40.
Our reporter Barry Whyte has been to Dundalk and Newry...