Unless there are some major talking points to put to managers and players, press conferences can become pretty mundane.
Journalists and members of the press are forced to exhaust every avenue, every line of questioning to get an insight into what a manager is thinking.
Discussion often follows the path of whether the players are fit, what tactics they will employ to negate opposition team and how they have rated previous performances.
Thankfully, one journalist was on hand today during Celtic's Champions League press conference ahead of their clash with Barcelona tomorrow at Park Head to offer some light comic relief.
Brendan Rodgers being asked about the Loch Ness Monster at a Celtic press conference is life
(Via stv Sport)pic.twitter.com/aQ85T91yv8— Newstalk Sport (@NewstalkSport) November 22, 2016
Asked whether it was easier to believe in the Loch Ness monster or the living football legend that is Lionel Messi, Rodgers couldn't help but crack a smile.
"I find it hard to believe you asked me that question," he laughed in reply.
He was also asked whether or not he felt that the previous 7-0 drubbing at the hands of the Catalan giants impacted on his team ahead of the game and said: "Certainly our mentality will be different because the players showed that, from that Barcelona game, going into the next game against Manchester City, they had changed.
"[It'll be] a tough game, of course - they're a top class, world-class team with arguably the best front three that has ever played for Barcelona. But I would hope that it would be a different performance from ourselves."