There was a time when we walked out the room when the adverts came on the TV.
Now it seems we're actively seeking them out on the internet. YouTube has compiled the most popular ads of 2012.
They are all UK ads so you may not have even seen some of them before, but they are all well worth a watch.
Honda Civic’s ‘Spark TV ad’ topped the list of the most popular TrueView ad formats, followed by Peugeot’s Nonstop to Rudimental ft. John Newman - Feel The Love execution.
This was followed by Durex’s Vinyl execution, a version of Marvin Gaye’s ‘Let’s Get it on’ played at various speeds, O2’s Pay & Go Go Go ad and then Comparethemarket.com’s Meerkat Polka band playing the Coronation Street theme.
The top ten most popular YouTube video ads in 2012
1. Honda Civic UK - Honda Civic ‘Spark’ HD TV ad
2. Peugeot- Nonstop to Rudimental ft. John Newman - Feel The Love
3. Durex- Durex Vinyl
4. O2 UK- O2 Pay & Go Go Go is here
5. Comparethemarket.com - Meerkat Polka Band Play Corrie Theme Tune
6. BT Infinity- Take a look around Flat 6
7. Google Chrome- Julie Deane
8. EE UK -Fenton 4GEE Remaster
9. GiffGaffTV - The CONtract feat. K-Orville
10.Turner Benelux - A DRAMATIC SURPRISE ON A QUIET SQUARE