To celebrate, we are giving one lucky reader the chance to win a €500 Maxol Fuel voucher.
Ireland is home to many family-owned companies that span generations but very few get to mark 100 years in business. However, that's exactly what Maxol is celebrating this year.
From its humble beginnings back in 1920 to its 237 stations dotted across the island today, staying true to the founding philosophy of being at the heart of every community in which it operates has been the key to Maxol's success.
1920-2020 and beyond
Like any anniversary, celebrations were afoot for Ireland's largest, family-owned forecourt retail business but due to COVID-19, the company has had to put them on the back burner for now.
To mark the auspicious milestone year, Maxol has just released a commemorative book – Maxol 1920–2020: Celebrating the First Hundred Years of an Irish Family Company. The book captures Maxol’s incredible 100-year legacy – from the vision of founder William McMullan to the generations that followed him and face the COVID crisis today.
Two years in the making, the book has been researched and written by historian, broadcaster and author, Turtle Bunbury.
It was important to the company owners to include its experience with COVID-19 in the book because like many other businesses, Maxol has faced great challenges in navigating the current crisis. That being said, it's not the first crisis to rock the foundations, having previously rallied through economic depressions, world wars and global oil crises to name a few.
However, Maxol's community ethos has served it well with people returning to shopping locally in their neighbourhoods now more than ever before.
The next 100 years
The business has continued its investment in the future despite the obstacles this year has thrown up.
2020 so far has seen Maxol invest almost €20 million in over 16 new sites, including Dolphin's Barn, Ballinteer, Newbridge and more.
As well as investing in new sites, Maxol is diversifying its offerings too. July this year saw the company move into the green energy sector with the launch of energy company Bright in collaboration with Evermore Energy.
The company also just announced its new carbon offsetting programme in conjunction with international sustainability company GreenPrint.
The aim of the programme is to offset Maxol's carbon footprint, starting with the announcement that the company will be offsetting 100% of the carbon emissions from its new Maxol Premium Fuel range.
The new premium offering is a better option for the environment with fewer pollutants and it. contains a deposit control additive to reduce the build-up in the engine giving better power and acceleration.
Part of the programme also includes planting 10,000 trees across the island of Ireland and supporting a number of local community projects.
Maxol has diversified from being a fuel brand selling convenience products to a convenience food service brand selling fuel! Maxol works hard to deliver high quality food products and offerings and places a strong emphasis on supporting Irish companies
Community remains at the heart of Maxol's business model for the next 100 years, just as it has for the past 100 years.
WIN
Being a successful Irish family-owned business for an entire century is no mean feat, so to mark the occasion - and the release Maxol’s new commemorative book – we’re giving you the chance to win a €500 Maxol Fuel voucher
T&Cs
- The prize: vouchers to the value of €500 voucher for Maxol fuel
- Vouchers can be redeemed at any Maxol service station in the Republic of Ireland only
- No cash alternative
- Vouchers can only be accepted as full or part payment for Maxol Motor Fuel
Competition open to over 18s only
